An All-in-one Marketing Partner and Website Host for Creatives
FOR SECTION 101
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Visual identity guidelines
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Graphic design of promotional materials and website assets
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Website design from wireframes to content-rich mock-ups
Section 101 is a website host for clients to build their own personal or professional sites or contract custom web platforms. Section 101 has built a client base of musicians, artists, record labels, and music industry professionals. As Section 101's client-facing creative director, I work with the lead coder to design custom websites and digital elements from the ground up.
Whether it's an album release, a company launch, or brand expansion, I work directly with Section 101's clients to design their graphics, platforms, and interfaces. I take the project from wireframes to content-rich mock-ups and oversee the final build in Section 101's engine. Clients have included Bush, Aimee Mann, Joe Jackson, Pentatonix, Hits Daily Double, Jullian Records, and Artists Rights Alliance.
PENTATONIX
2022 - Website redesign to a create a landing page for fans to learn about the newest releases, book tour tickets, listen to their discography, and engage with their social media all in one place.
JULLIAN RECORDS
2021 - Website design to showcase the label’s roster of talented artists with a modular homepage and artist pages that adds visual form to the label's mission of empowering artists to be in control of their music and personal brand.
BUSH
2020 - Website redesign to increase engagement with the band's main content: the latest release, tour grid, and music player sections.
Section 101
ROLE
Branding • Website Design & Build • Graphic Design
CLIENT
Website Host & Artist Platform
TOOLS
Figma • Adobe Photoshop
BACKGROUND
Originally one of Section 101's creative consultants for their website builder, I became the creative director when the focus shifted to custom-built digital platforms for Section 101's client base.
PROJECT SCOPE, 2019-PRESENT
Empowering artists to showcase their creations and personal brand through custom designed websites on the host platform, Section 101.
