New AAI Website Launching Early September 2024
Bridging Africa and its Global Diaspora Since 1953
FOR AAI
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Brand consulting & visual identity guidelines
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Responsive website with 40+ designed & built web pages
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Graphic design for events, social media, print, and website
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Live & virtual event design and production consulting
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Newsletter production & elist management
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Copywriting
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Content archiving & migration
Through my work organizing conference lectures for a professor of Africa and African-American Politics, I connected with the Africa-America Institute and offered to assist in publicizing their transformative work. The first project I connected with AAI on was their 7th annual State of Education on Africa (SOE) Conference. In the past, the SOE conference was held in person, so I worked with them to build a digital promotional package and virtual conference design.
Over the years, our partnership grew as I became their sole creative consultant designing all of their visual media, digital platforms, and events. For events, I've designed their virtual State of Education conferences, diplomatic forums, convention showcases, partner dinners, and their last three annual fundraising Awards Gala attended by presidents, celebrities, scholars, and other high-profile guests.
In 2023, I proposed redesigning their visual brand identity and consulted with their team to reposition their branding with a new logo, color palette, typography, and updated copy. I streamlined the incorporation of their new look by creating a new digital newsletter, modernizing their social media and subscriber email platforms, and building a new website from the ground up.
Our partnership has grown over the years and AAI trusts me to listen, understand, and manifest their vision in any form. With 70+ years of non-profit work, AAI is a remarkable and influential institution that I am honored to represent.
Annual Awards Gala in NYC
State of Education Virtual Conferences
“Hyde's ability to grasp complex educational messages and help communicate them with skillfully crafted evocative graphic images is remarkable on its own. The icing on the cake is that Hyde is also able to assist with articulating those messages with complimentary words that reinforce clarity and impact.”
MORA MCLEAN
Historian & President Emerita, The Africa-America Institute
“Hyde has a keen and creative mind, strong listening skills and is a pleasure to work with.”
KOFI APPENTENG
President & CEO, The Africa-America Institute
The Africa-America Institute
ROLE
Branding • Website Design & Build • Graphic Design • Event Design & Consulting
CLIENT
Historic Non-profit Organization
TOOLS
Figma • Squarespace • Wordpress • Adobe Photoshop • Adobe Premiere • Constant Contact
BACKGROUND
The Africa-America Institute is an non-profit organization founded in the U.S. 1953 with the mission of bridging Africa and its diaspora to catalyze a more sustainable and equitable world through scholarships, educational and diplomatic programs, annual convenings, and international outreach.
PROJECT SCOPE, 2021-PRESENT
Designing, building, and repositioning AAI's visual and digital identities to modernize their physical and virtual platforms and increase engagement with their growing, global community.