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Purple Sage Ventures

ROLE

Branding Consultant • Website Builder • Graphic Designer

TYPE OF CLIENT

Fund for Underrepresented Founders

TOOLS

Figma • Wix • Adobe Photoshop

BACKGROUND

PSV is an early-stage fund that invests in products and services that innovate supply chains, increase business and personal productivity, and reimagine wellness.

PROJECT SCOPE

Designing PSV's brand identity and building a custom website for its public launch. Branding work included developing the company's visual identity, logo, copy, and social media/event graphics.  

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Investing in exceptional startups led by extraordinary female founders

One of the projects that pushed me towards going independent and launching Hello Hyde was supporting Professor Robinson's decade-long passion for preserving Mama Kiota's legacy come to fruition. 

Mama Kiota was the Nigerien founder and leader of a Sufi Muslim women’s movement, the Association des Femnmes Musulmanes Jamiyat Nassirat Dine (the JND), which grew to over 200,000 members across West Africa during her lifetime. Before her passing in 2020, Professor Robinson and I spearheaded the creation of an awards ceremony and website to honor her life’s work. With funding from Tufts University's Jonathan M. Tisch College of Civic Life, the Global Humanitarian Citizenship Award was created and an awards ceremony was held on October 25th, 2017.  It was attended by .


The partner event was held in Niamey, Niger on and attended by Mama Kiota, who received the award surrounded by family, friends and members of the JND.

The site showcases Robinson’s documentary and the insight it gave her into a leader worthy of the Global Humanitarian Citizen Award. The GHC awards ceremony had two parts, one at Tufts University and one in Niger attended by Mama Kiota herself. I helped secure funding for the award ceremonies, made promotional materials, coordinated speeches from distinguished Muslim and Nigerien figures, and edited footage of this event to be played at the ceremony in Niger. The GHC award ceremonies are featured prominently on the site to highlight how impactful Mama Kiota’s work has been in both her community and abroad.

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